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Behind the US/Worldwide Weekend Box Office – 5.5.2024

  OPENINGS:  Pundits have been quick to celebrate the current fade of the comic book genre, but the truth is that Hollywood hasn’t yet found anything to reliably replace it at the top of the box office.  After years of Marvel sagas kicking off the summer movie season with extravagant grosses, this year the studio’s […]

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Behind the US/Worldwide Weekend Box Office – 4.21.2024

  OPENINGS:  ABIGAIL (Universal) launched at the low end of expectations with $10.2M, lower than the $11.8M for Night Swim and virtually the same as the $9.9M for Imaginary.  Those films are respectively at $32.5M and $28M in the US, which is the likely range for Abigail.  However, the new film reportedly cost $28M before […]

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Behind the US/Worldwide Weekend Box Office – 4.14.2024

  OPENINGS:  CIVIL WAR (A24) marked its studio’s biggest swing to date, with costs that will approach $100M for production and worldwide marketing.  (A24 limited its risk by pre-selling some overseas territories to subdistributors.)  The early results were promising, with a studio-record $25.7M weekend, alhough tepid audience surveys and the fact that the audience was […]

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Behind the US/Worldwide Weekend Box Office – 4.7.2024

  OPENINGS:  MONKEY MAN (Universal) walked an odd path to theaters, originally being targeted for a Netflix release.  While the result earned strong reviews (87% on Rotten Tomatoes), there was no storybook ending at the box office, as Dev Patel’s film was below expectations at $10.1M.  Nor did Monkey Man stir much excitement overseas, with […]

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Behind the US/Worldwide Weekend Box Office – 3.24.2024

  OPENINGS:  GHOSTBUSTERS: FROZEN EMPIRE (Columbia/Sony) played as a family movie, with a Saturday afternoon bump, and that enabled it to match projections at $45.2M, slightly higher than the $44M start for 2021’s Ghostbusters: Afterlife.  However, Frozen Empire cost $25M more than Afterlife, so a 3% increase at the box office may not cover the […]

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Behind the US/Worldwide Weekend Box Office – 3.17.2024

  OPENINGS:  ARTHUR THE KING (Lionsgate) was clearly hoping to emulate the sleeper success of 2022’s Dog, which ran a $14.9M opening into $61.8M in the US.  However, the Mark Wahlberg vehicle came up very short with a $7.5M start.  Production/marketing costs are reportedly $60M, which will make for a tough road to profit.  Arthur […]